Crafty Beggars TV

The home of Craft

The Craft Channel was a UK based shopping TV channel, broadcasting crafting hints, tips, advice and selling great creative products. Broadcast on Freeview, Sky and Freesat, the channel was available in over 1/3 of the UK's homes.

The channel wanted to standardise the visual look of promos, menus and on-screen graphics. I was approached to refresh the entire brand over a period of three months. Working with Fontsmith, a new channel typeface was selected and rolled out both on TV and online.

Alongside the visual updates, a new channel theme tune was composed by Delicious Digital, featuring a sonic logo spelling out the channel name.