Above: Examples of the broadcast motion graphics used on Shopping Nation
Above: Portsmouth Spinnaker Tower ident with show continuity
Above: 'In the Salon' - Beauty product themed show titles
Above: 'DIY' - DIY product themed show titles
Above: 'Christmas on Shopping Nation' - Festive themed show titles
Complete branding for a UK based Shopping Television channel
With the rise of online shopping, video-led shopping experiences have fallen out of fashion in favour of static images on websites.
A UK based start-up, Shopping Nation, wanted to create a brand which would work across traditional television broadcasts, online and on social media.
Every customer touchpoint was designed and covered, from the initial brand creation, to the channel branding and website design.
Alongside the core channel branding, 10 idents were produced for the channel which were filmed on location around the UK featuring two, metre high 'S' and 'N' letters.